Apple has announced a “One More Thing” event on October 12, 2005, at the same California Theatre venue in San Jose where the iPod photo and U2 Special Edition iPod were announced last year. The event, promoted to select media, will begin at 10:00am Pacific, and is named after the famed oratory trick of Apple CEO Steve Jobs, who uses the phrase as a prelude to a bombshell announcement at the close of a keynote speech.
As contrasted with the blue jeans image used to tease the announcement of the iPod nano, the One More Thing event is promoted with a red theater-like curtain. iLounge will be on hand to provide coverage of the day’s announcements, which will come one day after the company publicly discloses its financial results on October 11.
